Here's my pitch we had to create in a seminar...

1. My Product is a documentary about Confessions of a Tanaholic. Glamorous and colourful using celebrity Katie Price who will investigate the dangers of tanning beds, the best fake tanning products, the pressure to be tanned and a months diary of life as Jordan without fake tan. With interviews with people with skin cancer, also bring awareness of the seriousness of the subject.

2. Itv2 “our younger entertainment channel, brings to screen an exciting mix of talent, celebrity gossip and young”
• Loose Women
• The Only way is Essex
• Snog Marry Avoid
• What Katie Did Next

3. What is your revenue model? Revenue from adverts ie. Fake Tan, beauty products and hair products. 5% go towards cancer research and 10% to you.

5. bbc iplayers ‘The truth about tanning’ Created awareness to the government, uses Nicola Roberts. Has created the awareness of tanning dangers to the government. Banned Under 18 going on sunbeds. Tries to get girls to feel comfortable in there own pale skin.

6. The difference is Katie still goes on sunbeds so the documentary will be more empathetic as Katie will go through the process of stopping tanning. The documentrary also understands its not that easy to stop tanning on sunbeds, so give tips on the alternative ‘fake tannning’. More positive approach than negative.